Reputation Management ServicesManaging a business’s online reputation is no easy task. Funnel Fox understands the importance of consumer trust and web authority when it comes to digital marketing. This is why our Reputation Management services are fully customized, and designed from the ground up to improve a business’s online reputation, build and increase trust in the eyes of their target audience, and strengthen their brand. Utilize RM to its full potential! Businesses who are serious about their reputation and want to protect themselves from false, negative attacks on their brand and negative SEO should definitely consider Search Berg’s Online Reputation Management services. Create a good first impression on new customers; interact productively with your existing clients, confidently address conflicts and negative branding issues and most importantly, portray yourself as an authoritative, genuine, well-liked, professional business to your target audience.
Title tags and meta descriptions should never be a write it once and forget it kind of thing. If you're an on-it sort of SEO, you probably go in every once in a while and try to tweak those title tags and meta descriptions. But the problem is that sometimes there are just some that aren't performing. So go into Google Search Console, find the title tags that have low click-through rate and high rankings, and then think about what you can do to test out new ones.Then run an AdWords campaign and test out those title tags in the title of the ad. Test out new ad copy — that would be your meta descriptions — and see what actually brings a higher click-through rate. Then whichever one does, ta-da, that's your new title tags and your meta descriptions. Then add those in and then watch your click-through rate increase or decrease. Make sure to watch those rankings, because obviously title tag changes can have an impact on your rankings. But if it's something that's keyword rich, that's great. I personally like playing with meta descriptions, because I feel like meta descriptions have a bigger impact on that click-through rate than title tags do, and it's something really important to think about how are we making this unique so people want to click on us. Make sure that you're thinking about conversion rate. If you have a really long sales cycle, make sure those leads that you're getting are good, because what you don't want to have happen is have an ad that people click on like crazy, they convert like crazy, and then the customers are just a total trash fire. You really want to make sure you're driving valuable business through this kind of testing. So this might be a bit more of a longer-term piece for you.
Mobile SEO Services - With the majority of web searches now being performed on mobile devices and Google’s announcement of a mobile-first search index, the urgency for your site to be mobile-centric is greater than ever.
The world is shifting mobile, and the change has huge implications for search and digital marketing. In addition to the shift in web searches to mobile and Google’s prioritization of mobile versions of sites for indexing and ranking,
AMP (Google Accelerated Mobile Pages) is emerging from infancy and becoming an important asset
Page load speed on mobile will almost certainly increase as a ranking factor.
PWAs (Progressive Web Apps), web pages that can interact with smartphone features, may increasingly replace traditional apps.>
More and more searches are being done by voice rather than typing, and that changes the way people search. >
Digital Personal Assistants (such as “smart speakers”) may be the biggest threat to the dominance of Google ever.>
Is your digital marketing ready for the mobile revolution?